Digital Marketing Services
Digital Marketing is the here and now.
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Digital Marketing Services We Offer
Content Marketing includes content creation, optimization, and management. Content Marketing ties into all of your other digital marketing efforts.
Search Engine Optimization (SEO) is used to help imrove your websites rank and visibility on Google and other major search engines. SEO is paramount for any company today.
Paid online advertising, also known as pay-per-click (PPC) for Google is becoming more and more prevalent. Also becoming popular is social media advertising.
Social Media Marketing requires the use of Content Marketing to be successful. Social Media sites are becoming an instrumental tool for optimizing your digital marketing.
Reputation marketing is becoming an extremely important tool for businesses to use. Reviews from sites like Yelp, Angie’s list, Opentable, and Google’s My Business can help fuel more conversions.
” To accompany the four P’s of classical marketing, marketers would do well to instill the digital four C’s, around conversation, collaboration, culture and compensation. “
What is content marketing exactly? Content marketing is king. Advertisements on television are not as impactful as they once were and now with a majority of people getting their information and news from electronic media instead of the traditional paper, good digital content is become ever more important.
Think about this for a second, how did you get your news this morning? Through your mobile phone, tablet or computer? Or was it from a paper newspaper. Creating digital content that is optimized for search and social media is absolutely key to be competitive as a company in today’s modern age. Users want their information fast, and they want it now. Don’t fall behind by neglecting to create great digital content that will attract and re-attract business.
Frensch Technology Services knows just how to create content that will go far. We will work together with you to create likable, shareable, and relevant content which will help bring new leads and visitors to your website.
Search Engine Optimization
Search Engine Optimization is becoming one of the most important marketing tools a company can employ. Today’s SEO has evolved to new heights as well. Gone are the days when some keywords and links along with search engine submission would guarantee you a high ranking. Search engines have evolved which has forced SEO’s to evolve as well.
A good SEO or Search Engine Optimizer must use advanced techniques to achieve a desirable search position. Frensch Technology services employs all of these techniques such as link building which is now becoming more of link earning, keyword research and implementation, multiple search engine submission, topic building with keywords, and active content building just to name a few. These techniques may take more time than other “black hat” tactics to notice results, but in the long run will be the most beneficial to your search engine optimization efforts.
When employing SEO in your marketing strategy, it should be understood that getting results takes time. Depending on the level of competition for the keywords and topics you will be going after, it can take 8-12 months and in many cases even longer. It’s also important to use all available digital marketing techniques and have a stellar, functional website to get the most of your efforts. This is why Frensch Technology Services suggests you sign up for a monthly retainer program to see maximum results. Frensch Technology Services specializes in Orlando SEO.
Paid Advertising or PPC
Paid advertising services or PPC involve paying a fee per click or impression. Paid advertising campaigns can be very effective because many times people who click through paid advertisements on search engines and social media websites are ready to use your services. There is no guarantee that because a user clicks an ad though that they will become a client or even a lead.
There are strategies though, which Frensch Technology Services can implement to increase the chances your website has of converting a visitor into a lead once they click through to your website. This is why we suggest you talk to us about your current website to ensure it is properly setup to maximize your potential for conversions.
Using a paid advertising campaign on Google, Yelp, Facebook, and even Instagram now is a great way to increase your site traffic while we work on your websites organic search engine optimization. All-in-all PPC can, and should be a big part of your digital marketing campaign.
Social Media Marketing
Social media is good for more than just staying in touch with friends now. At Frensch Technology services we understand the absolute benefit and necessity of using social media in our digital marketing services. Social media is a great way to engage and share content with fans, customers, and potential customers.
Social media websites are free to use and benefit your company greatly. These sites can include Facebook, Twitter, Linkedin, Google+, and Youtube just to name a few. Neglecting these sites is a common but dangerous mistake. With the shift of business become extremely personable and friendly, more and more companies are using social media as a means to hear what their customers want, and what they don’t.
Let us make it easy for you. We have extensive knowledge with social media websites and how to gain the maximum benefit from using them. Contact us today!
Reputation marketing is a commonly overlooked area of digital marketing. With the proper digital marketing firm managing your reputation marketing you could see an increase in reviews, management and notifications of bad reviews, and guidance on how to handle those negative reviews.
When a potential client is researching your company on the internet, the amount of reviews you have, the score out of 5 stars you have, and the quality of your reviews can greatly influence their decision. This reason alone should cause you to evaluate how seriously you focus on your reputation marketing.
Frensch Technology Services understands the great importance of your online reputation and have the experience and systems in place to ensure you have the greatest potential to receive reviews and help you manage any negative reviews you receive. Contact us today!